DO. #1: BUILDING AN ONLINE MAGAZINE

> BRANDING PRODUCTS, BRANDING YOU







Cost: $400


Includes: 4 weeks of classes, two days per week 4-6pm  Mon/Tues:     Class 1
4-6pm Wed/Thurs:    Class 2
4-6pm Mon/Thurs:    Class 3
* each week with our 3 flexible options


Meeting dates: March 1-31, 2016

> STEP 1: ENTER INFORMATION

Project:

> STEP 2: COMPLETE PAYMENT

LEARN!

DO.

REGISTER FOR THIS PROJECT:

  • website design
  • writing techniques including tone, style, and word choice
  • marketing communications
  • publishing techniques
  • advertising strategies 
  • ​branding
  • entrepreneurship skills

How are online magazines and newspapers created? What is involved in the publishing process?  How do they select articles?  How do they get advertising to pay for the cost of running the paper?  


Get ready to build and create your own magazine. Learn how to secure advertising, gather and edit content for word choice and tone, merge analog with digital possibilities, and consider the needs of readers. Add innovative digital elements such as augmented reality to bring it to life. 


Connections between creating a magazine and building a positive digital footprint will be explicitly explored to ensure the print media, online media, and social media converge upon building a positive brand that will have purpose and leave a positive lasting impression.

  • create multimedia articles
  • publish a newspaper in print and online
  • generate advertising
  • create augmented reality and add to printed material

E s t a d.org
DO. LEARN!  Approach